Is there a perfect pedi? We like to think so. Our IVY BEAU Signature Range pedi essentials are not only effective and luxurious – they are super cost effective too! […]

As The New York Times recently put it, the only true solution to ageing, is death. But our central mode of dealing with that inevitability is to deny and deal […]

I hardly remember what “normal” feels like at this point. Lock down has shaken what we know to be our daily lives to pieces. What we’re left with looks like [...]

Whether you are applying for a job within the beauty, hair or fashion industry or choose to take the entrepreneurial route, at some point you will need to display your […]

The beauty and medical aesthetic industries have merged so closely to one another that they are separated by only a fine, blurred line. By definition, medical aesthetics is an inclusive […]

It seems the average beauty consumer is on a journey of exploration and independence. Research shows that now,more than ever, consumers are open to finding and trying new brands and […]

I want my own beauty business, where do I start?It can easily become a dream deluded by the misconception that the beauty industry is mostly glamorous and covered in glitter [...]

To be wearing colour and winter trends of course. Winter make-up trends to watch in 2018 are fabulous. Dusty blue, blue-green in its different shades, earthy green, taupe-beige, dusted yellow, [...]

I have been brewing on the topic of professionalism for some time now. I am not talking the “I have a carrot up somewhere”, non-approachable, pencil skirt and stilettos perception [...]

Today, we are spoilt for choice, and when it comes to skin care brands, you are REALY spoilt for choice.  It is just one of the areas of the beauty [...]